The SportMalta new brand is about empowering people to live better through sport and helping to bring sport into the lives of all Maltese. This is the inspiration behind the brand design. The spiral of the SportMalta ‘sphere’ symbolises the unity that sport brings to people of all ages and abilities. The colour represents our pride in our national flag.
The colour palette is anchored on red, reflecting the passion for sport and the potential for harnessing sport in nation building.