SPORTMALTA NEW CAMPAIGN – EUROPEAN WEEK OF SPORTS The European Week of Sport is a week for everyone, regardless of age, social background or fitness level. For six years, the European Week of Sport has helped tackle the inactivity crisis by encouraging Europeans to embrace a healthy and active lifestyle. Launched in 2015, the European Week of Sport was created in response to the worsening inactivity crisis. Despite sport and physical activity substantially contributing to the well being of European citizens, the level activity is currently stagnating and even declining in some countries. Therefore, the European Week of Sport exists, to bring awareness of how important an active lifestyle is for everyone. Regardless of who we are and what we do, even slight increase in regular, physical activity can have a profound impact on our long-term health. The week is designed to give people across the world a springboard into being active!