MOVE Week is an annual Europe-wide event taking place in May. It is an integral part of the NowWeMOVE campaign. The objective of MOVE Week is to promote the benefits of being active and participating regularly in sport and physical activity throughout Europe.
A wide range of promoters of physical activity (who we call MOVE Agents) coordinate events, including existing and new physical activities, for MOVE Week. In 2017 every country can choose when to implement MOVE Week in the timeframe of 29 May – 04 June according to their specific needs.
This timeframe coincides with the official dates of the European Week of Sport (EWOS) for national events. MOVE Week National Coordinators can therefore choose one week between the official EWOS dates to stage MOVE Week in their countries.
MOVE Week and the NowWeMOVE campaign are being coordinated centrally by the International Sport and Culture Association (ISCA) in collaboration with the European Cyclists’ Federation (ECF). MOVE Week is financially supported by the European Union.