DANCE FLASHMOB

DANCE FLASHMOB WILL MARK THE START OF THE EUROPEAN WEEK OF SPORT FOR THE FIRST TIME IN VALLETTA

The capital will join more than 50 European cities which will dance in #BeActive FlashMOVE with one and the same music and choreography

The #BeActive FlashMOVE, a mass dance flashmob will be held on 10 September at 11:00 at the square St. George’s Square in Valletta. Together with the dancers in Malta more than 150 events in 50 cities in 18 countries will bring together thousands of Europeans in one and the same dance. FlashMOVE will open the official European Week of Sport, supported by the European Commission.

FlashMOVE is part of NowWeMOVE campaign, developed by one of the leading European organization in the field of sport for all, recreational sports and physical activity – International Sport and Culture Association (ISCA). The initiative aims to strengthen local communities and since 2015 the campaign was recognised and receives financial grants from The Coca-Cola Foundation.

“We want to change the mentality of people not only to be active and stay healthy, but to make sport and physical activity a way of life, because it will strengthen our communities and will make our life easier and happier”, Mark Cutajar, Chief Executive of Sport Malta said. Based on this ideology Mr. Cutajar mentioned that SportMalta has now moved into an era wherby the new mission statement of the entitity “Moving a nation through the promotion and development of sport for a healthy, inclusive and successful Malta” reflects such commitment towards society.

The organisers expect more than 800 participants to join FlashMOVE on September 10. The choreography of the 2016 #BeActive FlashMOVE is easy enough to learn quickly by people of all ages and was developed by ISCA member Slovenian Sport for All (SUS) to the tune “ALE’ O”, provided by SportMalta. FlashMove step-by-step video tutorial may be found on the website of the initiative http://flashmove.nowwemove.com.

About Sport Malta

As an entity under the responsibility of the Secretary Parliamentary for Research, Innovation, Youth and Sport within the Ministry for Education and Employment, Sport Malta’s core purpose is to inspire Maltese and transform the nation through sport. Through innovative, fun and meaningful sporting experiences, our mission is to reach out and serve communities across the country with passion and pride. Our mandate goes beyond winning medals. Sport Malta uses sport to create greater sporting opportunities and access, more inclusivity and integration as well as broader development of capabilities. At Sport Malta, we work with a vast network of public-private-people sector partners for individuals to live better through sports.

About the NowWeMOVE campaign

NowWeMOVE is Europe’s largest bottom-up campaign of its kind promoting sport and physical activity. Launched in 2012 by ISCA, it brings stakeholders in the sport for all from a variety of sectors together to tackle the physical inactivity epidemic across Europe. The cross-sector vision of the campaign is to get “100 million more Europeans active in sport and physical activity by 2020.” The overall objectives of the campaign are to raise awareness of the benefits of sport and physical activity among European citizens; promote opportunities to be active in sport and physical activity; and enable sustainable and innovative capacity building for providers of physical activity initiatives through open-source solutions and advocacy.

For more information about NowWeMOVE campaign please visit http://nowwemove.com/