European Week of Sport Meeting with Sport Media

As part of the dissemination programme in preparation for the European Week of Sport 2018, SportMalta organised a focus group meeting together with Malta Sport Journalist Associations. Various SportMalta departments together with the Associations top officials, discussed the communication campaign in order to get Malta more active.

Mark Cutajar,  Sport Malta Chief Executive Officer whilst thanking the journalist for their participation, said that they have a vital role to spread the message to tackle inactivity in all strata of society. He said that since the European Week of Sport started being organised, the percentage of Maltese doing physical activity improved. It can be a coincidence, he said but it may be not and probably this week is serving as a catalyst for more people to be involved. Latest Eurobarometer study published in March 2018 showed a significant improvement in the number of Maltese citizens doing sport, with Malta no longer being in the last three. Cutajar also invited the Association to nominate two journalists to join the core team working on this year’s edition.

Sandro Micallef, President of the Association said that journalists are fully supportive of this initiative. He also thanked SportMalta for proposing to them to be official partners of the event.  Micallef said that they are really keen to work hand in hand with SportMalta employees not only to disseminate the message but also to lead by example in certain events. We are sure, Micallef concluded, that this partnership could pay dividends to the cause.

During the meeting there were a number of presentations of the plan towards this events, these included presentation of the flagship event which will be held at Cottonera, the BeActive night event in Kirkop and other third party events organised by SportMalta’s associated members and the schools.

This was the second dissemination meeting organised by the national entity for sport and national coordinating body SportMalta. Last week another meeting gathered all local clubs ad associations. Following are meetings with Sport Associations in Gozo, physical educations teachers and local councils.

The European week of sport will be celebrated across Europe in September.